global smart speaker shipments

Smart speakers have become one of the best-selling products nowadays. Despite the impact of the new coronavirus at the beginning of the year, global smart speaker shipments have maintained steady growth during this quarter. The latest data from Strategy Analytics shows that global smart speaker shipments increased by 8.2% year-on-year to 28.2 million units in the first quarter of 2020. Amazon continues to lead the world, ranking first with its 23.5% market share. Google, Baidu, Ali, Xiaomi, and Apple ranked second to sixth, respectively.

global smart speaker shipments

Among the top six manufacturers of global smart speaker shipments, Apple has the fastest growth rate, with shipments in the first quarter increasing 23% year-on-year to 1.4 million units. It’s followed by Amazon and Google. Baidu, Alibaba, and Xiaomi are the top three Chinese smart speaker manufacturers. But only Baidu maintains growth, with shipments of 4.1 million units, a year-on-year increase of 1%. Ali’s shipments fell 3% year-on-year to 3.6 million units. Xiaomi’s shipments were 3.2 million units, a 6% year-on-year decline.

China’s smart speaker shipments

Chinese smart speaker shipments dropped a lot in the first quarter. According to IDC’s report, from January to April 2020, China’s smart speaker shipments fell 14.7% year-on-year to 10.56 million units. However, the share of Ali, Baidu, and Xiaomi’s three major manufacturers further increased to 96%.

global smart speaker market

The Chinese smart speaker market is firmly dominated by the three giants, leaving few opportunities for other smart speaker manufacturers such as Huawei. Although Huawei launched a number of smart speaker products, it is extremely difficult to grab market share from those three. Of course, Huawei is also an important competitor that cannot be ignored.

Also Read: Huawei patent reveals that a Smart Speaker could be in the works

In recent years, Huawei has actively promoted its smart home strategy, relying on a strong brand advantage and user scale to build an ecosystem. The company has been also hoping to snatch smart home entrances. Up to now, the total shipment of IoT connected devices has exceeded 220 million. It is mainly due to the technical advantages of HiLink intelligent ecological platform and artificial intelligence.

Finally, as young people have a strong demand for various smart devices, overall, the smart home market will continue to grow. In 2020, China’s smart home equipment shipments are forecasted to be 215 million units, up 3% year-on-year.


Argam Artashyan

By Argam Artashyan

Back in 2010, he was dismissed from his position as a lecturer at the university. This made him get another job at his friend’s digital marketing company as a blog writer. After a few years, when he was thinking the article writing is his mission, Google pushed the Panda update and affected the company and websites he was working at. (Un)fortunately and surprisingly, he got an offer to head a large knitting factory. In 2016, he got his Ph.D. and resumed teaching at the University … and writing tech-related articles following his passion.