As the smartphone market continues to slump today, sales of most mainstream players have declined, but Honor, which has been independent for just over a year and a half, has grown against the trend and successfully topped the Chinese market in the first quarter of this year.
In this regard, Zhao Ming, CEO of Honor Terminal Co., Ltd. said this week. For Honor, the summit is no longer so important. We want the team to stop chanting “be first” as a slogan and to go back and look at what was built. When everyone does not shout “first”, but concentrates on doing things, the result of “first” will come naturally.
Whether it is 12-18 months or how long, it depends on our communication and exchanges with consumers, on the competitiveness of our products, and on the efficiency of the team’s comprehensive operation. Thanks to consumers for their recognition of Honor, and thanks to the efforts of all Honor colleagues, in the first quarter of this year and for consecutive months in March, April, and May, Honor’s data has shown a leading momentum. In terms of the gears of the core key products, the Honor 60 and Honor 70 series are the first in terms of sales. All models are gear champions, and the top three among Android phones are all glorious products; for example, after Magic 4 was launched, 4, 5, and 6 were the sales champions in the 4,000-5,000 price range in the past few months in China.
In terms of channel and retail system operation, according to Zhao Ming, with the focus of Honor’s channel shifting from online to omni-channel, the ratio of offline and online channel shipments has changed from 3:7 in the past to 7:3. At present, there are only more than 2,000 offline experience stores of Honor, which has achieved a reversal of the offline share of the number of stores relative to 1/5 of its friends. Zhao Ming said that the future competition in the mobile phone industry is a battle between products and efficiency, and Honor will better support online and offline sales through systematic operation and a good IT system, and achieve a better balance between online and offline in an orderly manner.
In addition, Zhao Ming emphasized that for Honor, the focus in the future is to improve product competitiveness, and the core is to set the strategic development direction and to truly build its own core capabilities in several key strategic control points, numbers and results should be a natural presentation; the high-end game and competition has only just begun.