Recently, IDC released the sales data of the global smart wearable market (including the smartwatch market) in the first quarter of 2020. According to the report, there were over 72.6 million units shipped in the mentioned period. This is a year-on-year increase of 29.7%.
However, when looking deeper, we can see many interesting aspects discovered by IDC data. Say, in the first quarter of 2020, Apple’s smart wearable shipment reached 21.2 million units, a year-on-year increase of 59.9%. The market share of the Cupertino-based manufacturer is 29.3%. Xiaomi shipped 10.1 million units, a year-on-year increase of 56.4%. Also, its market share accounted for 14.0%. Samsung shipped 8.6 million units, a year-on-year increase of 71.7%, and the market share accounted for 11.9%. Finally, Huawei shipped 8.1 million units, a year-on-year increase of 62.2%, with a market share of 11.1%.
As you can see, all manufacturers’ shipments increased a lot. Simply put, there are two reasons for this situation. First, the overall market grew and each manufacturer got its own piece from the cake. Second, many small and unstable brands were pushed out. And there are only bug players left in the market.
What about the smartwatch market?
We also found that in the smartwatch niche, there were 16.9 million units shipped in the first quarter of 2020, a year-on-year decrease of 7.1%. Among them, Apple shipped 4.5 million units, down 2.2% year-on-year, ranking first with a market share of 26.8%. Huawei shipped 2.6 million units, up 118.5% year-on-year, and the market accounted for 15.2%. Samsung shipped 1.8 million units, down 7.2% year-on-year, and the market accounted for 10.8%. In addition, Huami Technology shipped 1 million units, up 80.2% year-on-year, and the market accounted for 5.8%, ranking fifth.
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For the smartwatch market, Huawei’s and Huami’s growth is obvious. They have almost doubled their sales. And as a result, they have grabbed bigger market shares.