According to the data shared by research company IDC today, the total shipment of Apple Watch in the third quarter of 2020 reached a staggering 11.8 million units. This is higher than the 6.8 million units shipped in the third quarter of 2019. Thus, we are dealing with an increase of nearly 75%.
11.8 million units seem to be a new quarterly record for the Apple Watch. According to data from the research company Strategy Analytics, Apple has never shipped more than 9.2 million units in any previous quarter. The third quarter of 2020 includes the release of high-end Apple Watch Series 6 and mid-range Apple Watch SE. The Apple Watch Series 3 is still on sale, providing users with products in multiple price ranges.
Also read: New Huawei Smartwatch patent shows Apple Watch-like design
As always, Apple did not disclose Apple Watch sales in its financial report. So any data from research companies is an estimate. We mean this data is not official. But as you understand, we are dealing with authoritative research companies. And their data are always reliable. Despite this, Apple’s wearable device category brought in a record $7.9 billion in revenue in the last quarter. Given that this part of the product includes products such as Apple Watch and AirPods, there is evidence that Apple Watch’s recent sales have been quite good.
IDC estimates that Apple Watch accounted for 21.6% of the market share of wrist wearables shipped worldwide last quarter, lagging behind Xiaomi’s estimated market share of 24.5%. But the latter’s products range from high-end smart watches to basic fitness bracelets, such as Xiaomi bracelets.