The ZTE’s sub-brand – Nubia just got a new logo makeover which appears to be brighter and using two blended colours of Red and White. It appears Nubia is working to streamline its products by diversifying the catalogue. It is quite surprising to see the switch from a graphical logo to typography-based by Nubia. However, the company revealed about the logo renewal last week.
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Nubia’s Co-Founder Wang Hui believes the new logo is modern, cleaner and better than the previous one. Moreover, the company also unwrapped the new brand strategy to diversify its products catalogue ahead of smartphones. The company will also focus on lifestyles products like wearables and other products.
It appears Nubia is also on the line for companies like Xiaomi, Realme and other prominent smartphone players which have shifted from just being only the smartphone brand. There are already a variety of smart devices that are part of the Realme, Xiaomi and Redmi’s brochure.
Now, it would be interesting to see what Nubia have in their lots for consumers. We also expect a new smartphone under its gaming smartphone series Red Magic. The competition among all the Chinese technology giants is going to muggle in the coming months.
We expect some more information from the company about their new products. We keep you updated when any new information arrives for the smartphone.
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Terry Ts 
Rudhra Nandu