Did you know that around 90 percent of all businesses eventually fail? While that’s an alarming statistic, if you live in the United States, you have the best economy in the world working in your favor. Indeed, with the right resources and business strategy, you can build a business that becomes a household name (or even a multinational brand). Many of the biggest companies in the world started as small businesses, so your humble beginnings are only a small hurdle. However, you must invest in the right tools and services to gain a competitive advantage.

Top 10 Alternatives for Xender Android Application
Top 10 Alternatives for Xender Android Application

Many smaller companies and startups struggle to find the right tools to help their companies run more efficiently, which is one of the main reasons for the high rate of business failure. As more and more companies undergo digital transformation, the more necessary it becomes for the rest of the business world to upgrade from their legacy systems to keep up. So, what tools does your company need to keep pace with its competitors in the age of Industry 4.0? Continue reading to learn about some resources all business owners can use.

Application integration streamlines business processes

As we mentioned previously, companies all over the country are implementing digital transformation to bring their companies into the new age of commerce. Legacy systems caused software applications to run in silos, but with an integration platform, your applications can share important data and microservices. TIBCO is one of the leading application integration service providers, and its enterprise application integration platform provides scalability that makes it suitable for companies of all sizes.

Experiential marketing is an effective way to spread brand awareness

Marketing is becoming more and more advanced all the time, and this is largely in part to big data. However, that doesn’t mean that all marketing has gone digital. Experiential marketing has become increasingly popular in recent years, and it’s a great and fun way to spread brand awareness. Lime Media is an experiential marketing agency with years of experience, and they’ve put on consumer events all over the United States, from Los Angeles to New York. They understand how to create memorable brand experiences that increase visibility and create excitement.

Big data is essential to business these days

The chances are that you’ve heard of big data, but many business owners still wonder what it is and why they need it. Big data is an umbrella term for a wide variety of advanced analytics processes. Some of these processes include predictive analytics, prescriptive analytics, and diagnostic analytics.

Search engine optimization enhances online presence

Digital marketing has become one of the most effective ways for small businesses to reach and grow their target audience. Another great thing about it is that it’s affordable for companies of all sizes. However, many companies fall short of their marketing goals because they fail to implement search engine optimization (SEO) best practices. SEO uses a combination of big data, web design, link-building, and other services to improve your search engine ranking. Outsourcing to the right SEO agency can help increase your company’s online presence and organic traffic.

There are endless resources for small businesses, but not all business tools are created equally, so it’s critical that you do your due diligence to find the best tools for your company. However, the resources in this article are all valuable and can help you build a great foundation on which your company can flourish. The right integration platform will save your IT department a lot of time and effort while providing your enterprise infrastructure with agility. Additionally, a comprehensive marketing strategy and SEO will help you reach your target audience. Furthermore, with the right accounting software, you can handle everything from simple bookkeeping to taxes. Indeed, these are tools all business owners need to get by in today’s business world. Did you enjoy this article? Check out more like it on this blog Techicz.