According to a report released by CounterPoint Research, Samsung’s high-end smartphone market share in India is 34%. It has become India’s best-selling high-end smartphone brand. The iPhone 11 accounted for 17% of the total shipments of high-end smartphones. Apple ranked second. The OnePlus smartphone brand has fallen to the third place in India.
As CounterPoint report shows, it can be speculated that smartphones such as the Samsung Galaxy S10 Lite, Galaxy Note 10 Lite and the high-end Galaxy S20 series contributed the most to sales growth. Thus, they helped Samsung regain the top spot in the Indian high-end smartphone segment. However, the report predicts that due to the nationwide blockade of the epidemic in India, Samsung’s second-quarter results will not be as impressive as the first quarter.
We have been informed that although Samsung is currently ranked first in the high-end smartphone segment, with a 55% share, in terms of ultra-high-end smartphones (selling more than 45,000 Indian rupees, about $596), Apple still is the first brand. iPhone 11’s impressive sales figures are the key reason for Apple’s success.
How could Samsung outrun Apple and OnePlus?
As the CounterPoint report says, OnePlus lags behind Samsung and Apple because its share in the high-end market has fallen to 8%. The report attributed the decline in OnePlus’ share to many users delaying their purchases, waiting for the release of the OnePlus 8 series.
In Q1 2020, among the shipments of high-end smartphone models in India, the Apple iPhone 11 ranked first with a share of 17%; the OnePlus 7T ranked second with a share of 11%; the Apple iPhone XR ranked third with a share of 9%.
P.S. Though Samsung has leading positions in the Indian high-end smartphone market, Xiaomi has become the toppest brand in this region for ten consecutive quarters. So the Korean manufacturer can only boast of this achievement. We mean the overall market belongs to Xiaomi.