Sony Xperia smartphone business has been in a state of decline for the past few years. Although the Japanese company still hopes to revive the troubled business, it backfired. The last quarter was the worst quarter in the history of Sony Mobile.
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Today, Sony announced that between January and March 2020, only 400,000 Xperia smartphones were shipped. This figure hit a record low in Sony’s history, far below Sony’s target of 700,000 units, a decrease of 63.7% compared to the same period last year. The shipments were 1.1 million units in the same period last year.
Throughout the fiscal year (the second quarter of 2019 – the first quarter of 2020), Sony’s Xperia smartphone shipments were 3.2 million units, lower than Sony’s target of 3.5 million units.
Sony had expressed its intention to return the mobile communications business to profitability by the end of next year with the help of 5G. But in recent months, the company has adopted several consumer-oriented businesses to cover losses.
In addition, in the fiscal year 2019-2020, Sony’s PS4 sales totaled 13.6 million units. This is 100,000 units more than the original estimate of 13.5 million units. The volume has reached 110.4 million units.
Finally, Sony also announced some plans for this year, including the brand-new PS5. The financial report shows that Sony will still launch as planned at the end of this year, and there is no information about the project delay.
While many may think Sony is plunging (and maybe it’s so), those who are following what’s happening on the market should know this is quite expected. We mean last year, Sony announced it has no interest in this business. But the company should design and launch smartphones to keep fingers on the pulse. As you know, Sony is making sensors and other components for many smartphone makers. So it should know what is in this market.