Chinese smartphones have flourished with cheap rates and high-end specs in the global market. The largest brands in the game are Xiaomi, OPPO, and VIVO, which have worked hard in the top five global brands. Now all these companies are negotiating with Indian manufacturers to manufacture smartphones in India, which will reduce their costs in other countries and Asia.
About Xiaomi, OPPO, and VIVO in India:
With its mid-range and entry-level smartphones in India, Xiaomi has placed itself at the top position, followed by OPPO and VIVO. To reduce the cost of manufacturing and export from China, the company is collaborating with Indian manufacturers. OPPO and VIVO have already started negotiating with a local Brand (LAVA International), whereas the news is that Xiaomi might collaborate with Dixon technologies. And according to renders, if these deals go well, LAVA and Dixon will soon start manufacturing smartphones by the end of this year.
Such a partnership would be a milestone for an industry increasingly dominated by Chinese brands. China is the world’s largest consumer and producer of smartphones, and Xiaomi and its peers seek to expand globally as the domestic market plateaus. Oppo and Vivo have started talks with Lava while Xiaomi is approaching Dixon, the people said.
Both Indian companies are eyeing government cash incentives tied to production capacity to boost India’s competitiveness as an electronics maker. Chinese company executives are expected to start visiting factories in Lava and Dixon once the coronavirus travel restrictions are lifted, a person familiar with the matter said.
Representatives for Lava, Dixon, Xiaomi, and OPPO did not respond to requests for comment; a spokesman for vivo referred to the company’s previous statement that it planned to export phones from India by the end of 2022.